Jeanette Stokes

Brand Aid

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My friends Lisa Richey and Stefano Ponte were in the Triangle this week promoting their new book, BRAND AID: Shopping Well to Save the World. They are both scholars in African policy, Lisa in health policy and Stefano in development policy. The book is a fascinating critique of high end marketing that pair the purchase of commercial items with the saving of women and children in Africa. This sort of disembodied philanthropy is problematic as it encourages rampant consumerism while suggesting that buying a “Red” iPod can save the world. Have a look at the book, I think you will find it compelling. See more about the book here.

After the presentation at the Bulls Head Bookshop at UNC, a group of us went to lunch at Weaver Street Market. B.J., Lisa, and I were glad to be together. Ten years ago, we spent a lovely week together near Siena, Italy.

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